In Ottawa’s ever-evolving real estate market, one of the biggest shifts in how homes are marketed and sold has been the rise of virtual tours. Since the pandemic accelerated the use of digital tools, buyers have grown more comfortable viewing properties online before deciding whether to book an in-person showing.
But in 2025, with both virtual and traditional methods firmly established, sellers and buyers alike are asking: Which one actually works better in Ottawa’s market today?
This article breaks down the pros and cons of virtual tours vs. in-person showings—and why, in most cases, the answer is a smart combination of both.
Why Virtual Tours Have Become Standard in Ottawa
Virtual tours are no longer a luxury add-on—they’re expected. Ottawa buyers want to preview properties online before taking time out of their busy schedules to visit in person.
Benefits of Virtual Tours
Wider reach – Great for out-of-town buyers (e.g., from Toronto, Montreal, or internationally).
Convenience – Buyers can explore a property anytime, without waiting for an appointment.
Fewer “just browsing” showings – Only serious buyers book in-person visits.
Transparency – 3D tours and walkthrough videos help buyers spot details photos may not capture.
Limitations of Virtual Tours
No real sense of space – Even the best 3D tours can’t fully capture room size or flow.
Lacks emotional connection – Buyers often “fall in love” with a home in person, not online.
Potential tech gaps – Not every buyer is tech-savvy, and some listings may have poor-quality tours.
Why In-Person Showings Still Matter
Despite digital advances, nothing replaces physically stepping into a home. For many Ottawa buyers, especially first-timers, that moment is essential to making a decision.
Benefits of In-Person Showings
Tangible experience – Buyers can feel the layout, lighting, and neighborhood vibe.
Spot hidden issues – Smells, noise, or maintenance problems that don’t show up online.
Emotional connection – Buyers often imagine their lives in the space during a visit.
Stronger offers – Serious interest is typically sparked after an in-person tour.
Limitations of In-Person Showings
Time-consuming – Buyers may see several homes in a day, leading to fatigue.
Scheduling challenges – Not always flexible for out-of-town or shift workers.
More foot traffic – Sellers may find it disruptive, especially with families or pets.
Ottawa Buyer Trends in 2025
Hybrid approach is key – Most buyers want to see a virtual tour first and then book an in-person showing for their top picks.
Relocation buyers – Professionals moving from Toronto, Vancouver, or abroad often make offers based solely on virtual tours.
Local buyers – Ottawa residents typically still want at least one in-person visit before committing.
Condo buyers – More likely to buy sight-unseen after a virtual walkthrough, since layouts are standardized.
Detached home buyers – Prefer in-person, as yard size, street presence, and neighborhood are harder to judge online.
Which Gets Better Results in Ottawa?
The truth is, both methods work best when combined.
Virtual tours attract a larger pool of buyers, increase online engagement, and weed out casual lookers.
In-person showings seal the deal by creating confidence and emotional attachment.
Homes in Ottawa that include a professional virtual tour and allow for easy in-person showings consistently sell faster and closer to asking price.
Tips for Sellers in 2025
Invest in professional photography & 3D tours – Poor-quality visuals can hurt your listing more than help.
Highlight key features virtually – Showcase renovated kitchens, spacious basements, or backyard setups.
Stage for both formats – Online staging emphasizes light and angles, while in-person staging creates atmosphere.
Be flexible with showings – Accommodate different buyer types (local and out-of-town).
Work with an agent who embraces tech – A realtor who knows how to market virtually and traditionally gives you the edge.
Conclusion
In Ottawa’s 2025 real estate market, it’s not about choosing between virtual tours vs. in-person showings—it’s about combining them. Virtual tours cast a wide net and bring serious buyers to your door, while in-person showings provide the confidence and emotional spark needed to write an offer.
For sellers, embracing both strategies ensures your home sells faster, for more money, and with less stress.
